- Bentley recorded €2.6 billion in revenue and €216 million operating profit for 2025.
- Customer deliveries fell five per cent, largely due to weaker demand in China.
- Ongoing investment includes a new BEV assembly line and site upgrades at Pyms Lane.
Bentley has posted its seventh straight year in the black, even as global headwinds trimmed deliveries and revenue slightly.
The luxury carmaker reported €2.6 billion in revenue for 2025, down just 1% year-on-year, alongside an operating profit of €216 million.
Profit holds firm as volumes soften
Customer deliveries slipped 5% with weaker demand in key markets (particularly China) playing a role. But Bentley offset much of that through higher-margin models and increased demand for bespoke Mulliner specifications.
The result is a business leaning harder into value over volume. More personalised builds and richer model mixes helped maintain revenue despite fewer cars leaving the factory.
The Bentayga remains the brand’s top seller, with the recently introduced Speed variant adding further momentum. Meanwhile, newer high-performance versions of the Continental GT and Flying Spur, now running V8 hybrid powertrains, are also supporting margins.
Big spend, big transition
Behind the scenes, Bentley is investing heavily in its future. Work continues at its Pyms Lane facility, where a new battery electric vehicle (BEV) assembly line is nearing completion as part of a broader site transformation.
The company is effectively funding this shift internally, using ongoing profitability to bankroll infrastructure upgrades and future product development tied to its Beyond100+ strategy.
That includes a new design centre, opened in mid-2025, and a paint shop set to come online later this year, offering close to 100 colour options while reducing environmental impact.
Tough calls amid transformation
The transition isn’t without consequences. Bentley has confirmed plans for organisational changes that could see around 275 roles removed, primarily across management and non-manufacturing areas.
CEO Dr. Frank-Steffen Walliser described 2025 as a “pivotal year” for the brand as it prepares for its first fully electric model, while acknowledging the need for difficult decisions to stay competitive.
Despite external pressures, from exchange rates to tariffs and one-off accounting impacts, the company insists its underlying business remains solid. As Bentley reshapes itself for an electric future, profitability is holding steady, even if the road there looks a little more complex.
