- Lamborghini and Xerjoff have created three exclusive new fragrances.
- The collection includes Avanguardia, Fierezza and Perseveranza scents.
- Each box contains leather from Lamborghini’s Selleria department.
Lamborghini has teamed up with Italian perfume house Xerjoff for a new fragrance collection, because apparently the supercar lifestyle now needs to smell as dramatic as it looks.
The collaboration brings together three exclusive scents: Avanguardia, Fierezza and Perseveranza. Each has been designed around values shared by Lamborghini and Xerjoff, with the brands pitching the collection as a meeting point between haute perfumery, Italian design and automotive emotion.
From cockpit to cologne
The three fragrances each take a different angle on the Lamborghini brief.
Avanguardia is meant to express pioneering spirit and forward motion, with the “energy of ignition” used as its central idea.
Fierezza focuses on identity and pride, linking design, performance and style.
Perseveranza, meanwhile, is built around determination, precision and long-term research.
In other words, very Lamborghini words, but moved from engine bays and carbon fibre into glass bottles.
“This collaboration with Xerjoff is rooted in the sharing of values deeply embedded in our DNA: excellence, research, and attention to detail,” states Christian Mastro, Marketing Director of Automobili Lamborghini. “Unique projects such as this allow Automobili Lamborghini to extend its vision beyond the automotive sphere and reach fans through exclusive products and experiences. Together with Xerjoff we have created a project that interprets the iconic nature and pioneering spirit of Lamborghini in a new sensory dimension.”
Bottle service, Sant’Agata style
The packaging leans heavily into Lamborghini design cues. Xerjoff’s bottle shape has been dressed in colours associated with Lamborghini supercars, while the Lamborghini shield appears on the front plaque for the first time.
The boxes also use hexagonal motifs and details intended to recall a supercar cockpit. Each one contains a real fragment of leather sourced from Lamborghini’s Selleria department, which is a very on-brand way of reminding buyers this is not supposed to be an ordinary fragrance launch.
“When embarking on this collaboration, I knew we could create something truly special together. Xerjoff and Automobili Lamborghini belong to different worlds, yet both embody the essence of Made in Italy. We share the same values and the same ambition to achieve excellence, and this is precisely what we have accomplished with these fragrances,” comments Sergio Momo, Founder and Creative Director of Xerjoff.
Supercar energy, no V12 required
Lamborghini has been steadily expanding beyond cars through lifestyle and design projects, and this latest tie-up fits that pattern. It is not about lap times or power figures, but about turning the brand’s visual and emotional codes into another kind of luxury product.
Lamborghini and Xerjoff have not disclosed pricing or availability details yet. For now, the collection is best understood as a sensory extension of the brand: less exhaust note, more top note.
