Range Rover SV Ultra turns up luxury with concert-hall cabin tech

Jet Sanchez
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Luxury turns into a full sensory experience.

Luxury turns into a full sensory experience.

  • Range Rover SV Ultra introduces world-first electrostatic in-car audio with 21 transducers.
  • New flagship offers P550e plug-in hybrid and P615 V8 powertrains.
  • Cabin combines Body and Soul Seats with Sensory Floor for full-body audio experience.

Range Rover has revealed the new SV Ultra, a high-end flagship that takes the brand’s luxury playbook and adds a world-first in-car audio system. Because apparently regular premium sound was not quite extra enough.

The SV Ultra sits at the top of the Range Rover tree, blending exclusive exterior finishes, a leather-free interior and new cabin technology designed to make music feel rather than simply play. It will be offered with P550e plug-in electric hybrid and P615 V8 powertrains, with a fully electric version due later this year. 

Silver service, quite literally

Range Rover SV Ultra New Zealand

The SV Ultra introduces a new Titan Silver paint finish, exclusive to this model.

Range Rover says it uses fine aluminium flake and advanced pigment technology to create a liquid-metal effect, paired with Satin Platinum Atlas and Silver Chrome exterior accents.

Range Rover SV Ultra New Zealand

The theme continues with 23-inch alloy wheels featuring Satin Platinum inserts, along with new Range Rover centre caps. It is a subtle look by super-luxury standards, though “subtle” is doing a fair bit of heavy lifting when the wheels are nearly furniture-sized.

Leather-free, not luxury-free

Range Rover SV Ultra New Zealand

Inside, the SV Ultra debuts a duo-tone Orchid White and Cinder Grey Ultrafabrics cabin.

The seats feature a laser-crafted mosaic pattern, while a new rattan palm veneer adds texture across the dashboard, rear club table and powered cooler compartment.

Range Rover SV Ultra New Zealand

Phoebe Lindsay, Range Rover Materiality Manager, said: “SV Ultra represents our most modernist interpretation of materiality, combining clean lines with a carefully balanced, neutral palette and a disciplined use of natural materials.”

She added: “Our choice of Ultrafabrics over leather was intentional; its engineered softness allows for the fine laser-crafted pattern and intricate perforation that defines the interior.”

Bass you can feel in your bones

Range Rover SV Ultra New Zealand

The headline act is SV Electrostatic Sound, claimed as a world-first automotive application of electrostatic audio technology. It uses 21 thin-film transducers integrated into redesigned headrests, seatbacks and existing speaker locations, supported by five bass speakers and Body and Soul Seats.

Each electrostatic speaker uses a 1mm membrane said to react up to 1000 times faster than a conventional speaker.

Range Rover also claims the system uses up to 90% less power and saves 90% mass compared with the coil speakers it replaces.

The system works with Body and Soul Seats and Sensory Floor haptic technology, allowing passengers to feel audio through seat and floor transducers. Six wellness programmes are also available, ranging from ‘Calm’ to ‘Invigorating’.

Martin Limpert, Global Managing Director, Range Rover, said: “This is far more than Ultra in name.”

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